Larry Bly

Larry Bly was born in Baltimore, Maryland at Doctor's Hospital and was raised by his Uncle Pete and Aunt Tootsie on a farm near Winchester in Virginia's Shenandoah Valley.  After high school he attended Monroe Business College.  During college he began his broadcasting career as a rock & roll DJ at WHBG in Harrisonburg, VA and worked there on and off for several years.  In 1968, Larry went into the Army for two years and ended up in Korea where he was a network jock for the American Forces Korean Network.  After returning to civilian life, Larry went to work for WWWW in Detroit, Michigan.  The station was owned by Gordon McClendon, the guy who first broadcast a baseball game on radio and later helped invent the “top ten” radio format for rock stations (or so the company claimed).  Yearning for his Southern roots and wanting to get back near family and friends, Larry accepted a job at WROV in Roanoke where he became fairly well known and somewhat well respected as a wacky radio guy for well over twenty years.  During this same time he and his business partner, Marty Hall, started Roanoke’s System 4 Advertising Agency.   This would quickly become, and still is, Larry's full time employment. The business is now one of Southern Virginia's largest agencies. 

In 1980, Laban Johnson approached Larry about an idea he had for a cooking show. Their combined TV experience and general lighthearted approach resulted in a great partnership, called Cookin’ Cheap, one of America's longest-running cooking shows, until it was cancelled by Blue Ridge Public Television over twenty years later.  After starting “Cookin Cheap,” Laban and Larry did many things together including a radio show that ran locally for nearly a dozen years on WROV.  They appeared for a season on the USA Cable Network in The Great American Housewife Show with Vickie Lawrence, were heard nationwide with Michael Feldman on “Whad'Ya Know” on National Public Radio, and made countless personal appearances and commercial endeavors. 

 

Larry then hosted “Exceptional Entertaining” on Cox Cablevision for several years.  He currently writes a column called “Dining Out” for www.roanoke.com.



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